Threads
A personal account that grew into a content project. I tried formats, watched how people responded and found the topics and tone that work on this platform.
5 598 569
views in 90 days, no paid advertising
SMM & Content
Marketing · Content · Digital
This section brings together projects where I worked on marketing, content and growing digital channels.
The tasks varied: from strategy and product copy editing to organic growth and working with customers.
Each project needed its own approach. Sometimes analytics came first; sometimes it was writing, understanding the audience or finding room to grow.
Below are my projects, solutions and results.
SPINCON
Website and social media audit, positioning, tone of voice and a content strategy for five channels. Plus organic activity on Threads.
180 → 700
followers of the project's Threads during the active period, approximately
LOOM
I reworked the landing page structure and copy: features, use cases, the Business and Creator plans, FAQ, the free trial and the referral mechanics.
Flakonoteka
I advised customers, sold and wrote original fragrance descriptions. I suggested ideas for the shop's website, social media and positioning.
How Iwork
I start with the product and the task: I study the audience, analyse the source materials and define the result that is needed.
Research
Analysis of the product, audience and competitors. I study the source materials and define the result that is needed.
Strategy
Positioning, tone of voice, content directions and growth hypotheses.
Content
Copywriting, editing, storytelling, scripts and product copy. Visual direction, photography, short videos and advertising visuals.
Analytics
Measuring performance, analysing audience response, testing hypotheses and adjusting content based on the results.
Contacts
Have a finished brief or just an idea? Write to me directly on Telegram or by email. I'll look at your project, clarify the details and suggest a suitable way to work together.