Flakonoteka
Sometimes a single association says more about a fragrance than its note pyramid.
At Flakonoteka I worked with niche fragrances, advised customers, handled sales and wrote original product copy.
- Consultations, sales, product copy, visual materials
- Full SMM management
The product through people
Perfumery is one of the fields I'm passionate about not only professionally but creatively too.
This experience let me study the product directly through talking to people and see how differently they perceive the same compositions.
Working with customers
I chose fragrances based on preferences, the character of the composition and the occasion the person was choosing a perfume for.
I handled the range, decanting perfume, the till and processing purchases.
In consultations I tried not to overload customers with professional terminology, and instead find a clear way to convey what makes a fragrance special.
Product copywriting
I like to describe perfume through associations, textures, temperature and familiar sensations.
- Amouage LineageHot stones in a hammamOn my skin it opens up with the warmth of hot stones in a hammam.
- Majda Bekkali Fusion SacréeA cashmere sweaterIt feels like a soft cashmere sweater.
Content and marketing
I wrote my own fragrance descriptions, created visual materials and suggested ideas for the shop's website, social media and positioning.
Full SMM management was not part of my responsibilities.
In this project my marketing contribution was content and proposals for developing the shop's communication.