Big shopping

A giant heroine in an outlet village: shop windows, rooftops and a roulette wheel.

In the frame

A giant heroine in a tulle skirt strides through the streets of an outlet village: she peers into a window of jewellery and bags, sits on a roof with a book, stands by a huge roulette wheel and finally lies across a “Cashback” sign.

Idea

Shopping as an adventure. The village's shop windows and rooftops become the set.

Visual language

Warm sunset light, pale facades, tulle and black leather, shop signs.

How it was made

1. 01Concept. We start by discussing the task, the product and the result you expect. If the project doesn't have an idea yet, I develop a concept and gather references.
2. 02Production. I create the images or videos, select the strongest options and refine the details. I keep an eye on composition, light, the characters' anatomy and how accurately the product is reproduced.
3. 03Post-production. I do the final post-production, retouching and editing, and prepare the materials in the agreed formats.